ALL WORK
/ VIMEO
Vimeo, made
for mobile.
Vimeo
Three product updates to help people share their videos, browse without an account, and find their way around Vimeo.
More mobile uploads (1 month)
Upload + share
Increase in videos viewed (1 month)
Logged-out browsing
Increase in time spent in app (1 month)
Animated onboarding
01 / UPLOAD + SHARE
The iOS 8 extension combined uploading and sharing in one flow. People could choose who to share with, set privacy, and keep watching while their video uploaded in the background.
Choose who to share with
Set video privacy
Prototype walkthrough
02 / LOGGED-OUT BROWSING
Removing the registration wall let people explore Vimeo before creating an account. I designed new entry points, feeds, menus, and contextual prompts for actions that required a login.
Start watching without an account
Explore Staff Picks
A login prompt in context
03 / ONBOARDING
New visitors were landing in a feed with no explanation. I introduced a short, animated onboarding flow to show how to browse, use gestures, and download videos.
Discover what Vimeo offers
Learn the gestures
Prototype walkthrough
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ashlee.