ALL WORK
/ ADOBE SEO TEMPLATE
From searching.
To trying.
Adobe SEO template
A clearer path from organic search to the creative tools people came to use.
+58%
App referral rate (1 month)
6.1
SEO positions gained (1 month)
114%
Average traffic growth (1 month)
01 / ROLE + OPPORTUNITY
Prove the use case.
Then invite the next step.
We focused on updating the UI of Adobe’s SEO pages to stay competitive and signal to search engines and LLM tools that each page delivers what customers are looking for.
Where we started
02 / EARLY EXPLORATIONS
A more expressive
way to show the product.
Early explorations considered bolder marquees, richer imagery, and a clearer progression through creative use cases.
We hypothesized that visitors arriving through organic search would be more likely to try the app if the page quickly showed how it could meet their needs.
03 / SHIPPED SEO TEMPLATE
Show. Explain.
Help people create.
The shipped template uses Adobe Unity widgets in the hero, followed by an image-and-text layout. A new how-to section adds practical guidance, while large imagery supports “Why Firefly” and “See what you can do.”
04 / PROPOSED DESIGN
An additional direction
My proposal used a simple split marquee, a right-aligned image-and-text layout, and bold sections that flowed into one another. Stakeholder feedback and creative reviews led the team to the shipped template above.
NEXT PROJECT
Bloomberg
ashlee.