ALL WORK
/ BLOOMBERG
Complex information.
Clear decisions.
Bloomberg
Designing Bloomberg Terminal for iOS mobile and tablet: bringing market information and peer conversations into a dense, high-stakes interface.
01 / CONTEXT & ROLE
Clarity when
every detail matters.
The Terminal is an interface for stock traders to communicate, buy and sell stocks, and get news updates. The challenge was to make dense market information clear and usable in a time-sensitive trading environment.
02 / CHATS
Keep the conversation
in view.
The chat experience supports peer-to-peer communication inside the Terminal. Particular attention went to multi-user conversations and the status of participants, so traders could understand who they were speaking with.
03 / TICKER
A stock’s story,
in one place.
The ticker is the heart of the app. The page brings together the current stock price and price movement, earnings estimates, management, relevant news and top holders.
The interface challenge was one of information hierarchy: making distinct types of market data readable within the mobile and tablet experience.
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