BRAND IDENTITY / WEB DESIGN
A brand made
to move.
A brand made
to move.
A brand made
to move.
DANCEVIBES
A fun, modern identity and website for dance instructor Jaimee.
A fun, modern identity and website for dance instructor Jaimee.
A fun, modern identity and website for dance instructor Jaimee.
01 / THE CHALLENGE
Make people
want to dance.
Make people
want to dance.
Make people
want to dance.
Jaimee wanted a fun, modern brand that expressed movement. We created a custom typeface and graphics, then designed a website bringing her classes, pricing, and schedule together.
Jaimee wanted a fun, modern brand that expressed movement. We created a custom typeface and graphics, then designed a website bringing her classes, pricing, and schedule together.
Jaimee wanted a fun, modern brand that expressed movement. We created a custom typeface and graphics, then designed a website bringing her classes, pricing, and schedule together.
02 / TYPE + COLOR
One identity.
A whole alphabet.
One identity.
A whole alphabet.
One identity.
A whole alphabet.
Four colors represent the pillars of the Dancevibes format: jazz, Afro/Latin, contemporary and Caribbean. Their blends form the brand gradients.
Four colors represent the pillars of the Dancevibes format: jazz, Afro/Latin, contemporary and Caribbean. Their blends form the brand gradients.
THE DANCEVIBES FONT
The alphabet extends the same distinctive style as the logo.
The alphabet extends the same distinctive style as the logo.
The alphabet extends the same distinctive style as the logo.
03 / FINAL WORK
From the studio
to the street.
From the studio
to the street.
From the studio
to the street.
The identity carries through business cards and apparel, using expressive type and gradients to keep the brand feeling active.
The identity carries through business cards and apparel, using expressive type and gradients to keep the brand feeling active.
04 / THE WEBSITE
Find your class.
Get moving.
Find your class.
Get moving.
Find your class.
Get moving.
The website brings Jaimee’s classes, pricing and schedule into one easy-to-navigate place, carrying the energy of the identity into the digital experience.
The website brings Jaimee’s classes, pricing and schedule into one easy-to-navigate place, carrying the energy of the identity into the digital experience.
The website brings Jaimee’s classes, pricing and schedule into one easy-to-navigate place, carrying the energy of the identity into the digital experience.
NEXT PROJECT
Adobe SEO
ashlee.
Independent design. Thoughtfully made.
Independent design. Thoughtfully made.